Merino wool has earned its reputation as one of nature’s most remarkable fibers. Soft, breathable, and naturally odor-resistant, it’s a favorite for everything from outdoor performance gear to refined everyday wear. At Simsek Clothing Co., we design our merino pieces to be as low-maintenance as possible—because the last thing anyone needs is more laundry stress.
That said, proper care is essential. Think of it less as a chore, and more as a way to get the most out of your investment. After all, every Simsek piece is made to serve you for years, and with the right care, it will.
Below, we’ll walk you through everything you need to know to keep your merino wool looking sharp and performing beautifully.
Start With the Care Tag
First things first: always check the care tag on your garment. While this collection from Simsek is fully machine washable, future collections may feature different finishes, treatments, or blends. We design with ease of use in mind, but the care tag is the definitive guide for each specific product.
Consider the tag your wool’s “rule book.” This article provides a general guideline, but the tag always wins.
Why Merino Wool Is Special
Merino wool isn’t just another fabric—it’s a natural fiber with unique properties that make it stand apart:
-
Temperature regulating: Merino adapts to your body and environment, keeping you warm in the cold and cool in the heat.
-
Odor resistant: Merino fibers naturally resist odor, meaning your garment won’t need washing after every wear. A simple airing out is often enough.
-
Soft and fine: Unlike traditional wool, merino fibers are much thinner, which is why they feel so comfortable against the skin.
These qualities are what make merino such an excellent investment. But they also explain why caring for it correctly matters—natural fibers respond differently to heat, agitation, and drying than synthetics or cotton.
Washing Your Merino Wool
Here’s the most important rule: cold water only.
At Simsek, our merino garments are machine washable, but they require a cold cycle—30°C (86°F) or below. Warm or hot water risks shrinking the fibers, distorting the fit, and voiding your warranty.
We recommend:
-
Gentle cycle: Keeps the fibers from excessive stress.
-
Mild detergent: Harsh chemicals can strip away the natural protective oils in wool. Stick to something gentle, ideally wool-specific.
-
No bleach, no fabric softeners: These can damage or coat the fibers, reducing their performance.
Think of washing merino as refreshing it, not scrubbing it down. And remember—you’ll likely need to wash it less often than other fabrics anyway.
Drying Merino Wool
If you only remember one thing from this article, let it be this: never put merino wool in the dryer.
High heat is wool’s worst enemy. It can shrink, warp, and permanently damage the fabric. Instead, follow these steps:
-
Gently reshape the garment while it’s still damp.
-
Lay it flat on a clean towel or drying rack.
-
Avoid hanging—this can stretch the fabric, especially when wet.
It may take a little longer than tossing it into the dryer, but this is the single best way to protect your investment.
Storing Merino Wool
Good care doesn’t end after washing. A few extra steps will help your Simsek pieces last even longer:
-
Fold, don’t hang: Hanging merino can cause it to lose shape over time.
-
Keep it dry: Store in a cool, dry place away from direct sunlight.
-
Guard against moths: Natural fibers can attract moths. Cedar blocks or lavender sachets are simple, natural deterrents.
The Bigger Picture: An Investment That Pays Off
At Simsek, we view every product as an investment piece. Merino is not fast fashion—it’s a material that rewards care with years of reliable wear. By following these simple steps, you’re not just maintaining your garment; you’re extending its life and protecting the value of your purchase.
Our goal is to make luxury practical. That’s why we’ve designed our merino collection to be machine washable—because caring for premium clothing shouldn’t mean dry cleaning bills or endless laundry rituals. Most of our products are made with this philosophy in mind: low-maintenance, high-value, and built to last.
When you invest in Simsek, you’re not just buying clothing—you’re choosing pieces designed to serve you well for seasons to come. Treat them with care, and they’ll return the favor many times over.
Quick Care Guide (Save This for Later!)
✔ Always check the care tag first
✔ Cold wash (30°C / 86°F or lower), gentle cycle
✔ Use mild detergent, no bleach or softeners
✔ Never machine dry—lay flat to dry
✔ Fold for storage, don’t hang
✔ Air between wears, wash less often
💡 Pro tip: Screenshot this checklist or bookmark this page so you’ll always have it on hand.
Final Thoughts
Merino wool is a remarkable fabric, and with the right care, it only gets better with time. At Simsek, we believe your clothing should be an ally in your life, not a burden. That’s why we make ours easy to care for and built to last.
Cherish your merino. Respect the fiber. And trust that with a little attention, your Simsek pieces will continue to deliver the comfort, performance, and style you invested in—for many years ahead.